HEAD OVER WHEELS

An "Auto" Biography Documentary Series about Women and their Cars
 

WINNIPEG (July 2000) - We’ve heard a lot about how guys feel about their cars, but has anyone ever asked how women relate to their cars?

In ads, women are often seen as a kind of hood ornament or only driving kids to the mall. Do they like to go fast, have power and control, or do they simply want to get from one place to another? How much is a car an extension of a woman’s personality? Is it a driving passion,"auto" eroticism, or an office on wheels, complete with makeup, juiceboxes, and cell phone?

To answer these unexplored questions, Credo Entertainment wants to hear from women drivers all across Canada. We want to know about their personal take on auto experiences. Have women been in the passenger seat long enough and feel driven to finally let loose? Women are invited to call Credo to relate their car chronicles for this one-of-kind television series at
toll-free 1-877-434-0003, or e-mail wheels@pangea.ca.

Winnipeg’s Credo Entertainment Corporation is producing HEAD OVER WHEELS, a ground-breaking 13-part television series which will premiere on the Women’s Television Network (WTN) in the fall of 2001 (see www.wtn.ca). Organized around themes, each episode will include interviews with women telling stories about how their car connections have shaped their lives. Work, collectors, nostalgia, road trips, sex and fetish, speed, marketing, motorcycles, family cars, learning to drive -- these are some of the themes that will be explored when filming begins this August.

Response to advertisements placed in newspapers across the country has been enthusiastic, generating a lot of talk. Director Shereen Jerrett says she’s been "blown away" by the quality of stories women have shared. "The response has been heartfelt. Women have called in with everything from their first sexual encounter in a car to crazy traffic incidents and nightmare road trips. These women feel really strongly about their cars. It’s going to be a great series!"

Shereen Jerrett is an award-winning documentary filmmaker whose credits include Kid Nerd (1997) and Dog Stories (1994). Credo Entertainment is one of western Canada’s largest television production companies which has created feature films and documentaries for broadcast around the world.

Funding for this series is being provided by WTN (Women’s Television Network), the Canadian Television Fund (License Fee Programme, Equity Investment Programme) and Manitoba Film and Sound Development Corporation.

For more information or interviews on this unusual new series, contact Tamara Bodi at
toll-free 1-877-434-0003, local 989-8316, or e-mail at wheels@pangea.ca.

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